Creative Direction Short Course
Course description
Course overview
Creative directors play a key role in design and guide communication agencies, as well as leading brands and companies. This intense short course is a focused project-led program, designed to help individuals develop and enhance their skills in Creative Direction.
Creative directors get involved from print to web, TV to radio, or automotive to fashion and have the final say on everything that will be communicated to the customer. They understand their needs and are responsible for the recruitment of team members.
With the help of your tutor, an experienced creative director, you'll engage in practical exercises, case studies, and discussions to apply what you have learned.
This course is available both on campus or online.
Who this course is for
This course is suitable for art directors, designers, photographers, creative professionals, communications leaders and any other professionals who wish to enhance their skills in Creative Direction.
This is a natural progression course for students who have completed Art Direction courses or have industry experience of Art Direction or Strategy. It鈥檚 also a good fit for those looking to move into a Creative Direction or Senior Creative role.
Key information
Topics covered
- An introduction to Creative Direction
- Understanding the target audience
- Strategy vs idea: differences and synergies
- Ideation and concept development
- Managing a creative department and creative collaborations
- The design process
- Working on creative briefs and pitching ideas
- The future of creative direction
- Practical exercises working on live briefs from real clients, planning an integrated campaign
Learning outcomes
- Understand the role of a creative director and how it extends beyond art direction and design
- Have worked on projects that mimic the work of a creative director
- Build confidence in leading teams, present ideas and creative executions to clients, brand owners and decision-makers
- Have the tools and knowledge to apply your knowledge to real-world projects
- Digital badge and certificate of attendance
Materials
On campus or Online
- A pencil and notepad
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Fiona Maciver
Dr. Fiona Maciver is a Creative Strategist based in London. Her work blends design, research, psychology, tech and business. Since graduating from Central Saint Martins, Fiona has held design and research positions at influential brands including Meta, Apple and Publicis. Fiona founded her Creative Strategy consultancy in 2020. She inspires global businesses to also think creatively, empowering them to tune into audience and market.
Fiona holds a PhD in Design Strategy and writes about creative mindset and design innovation. She is reviewer for The Design Journal, Creativity and Innovation Management Journal, the Design Management Institute, and Fellow of the RSA.
Engage with Fiona at聽
Giulio Mazzarini
Giulio Mazzarini is a creative director, art director and photographer. Born in Rome, where he graduated in Sociology, he moved to London in the 90s. This is where he completed a Masters in Design Studies (now Applied Imagination) at Central Saint Martins College. After working on the foundation of the trend forecasting platform WGSN, he founded the design and communication studio GEM. He also works as an editorial and advertising photographer. His work has been seen in magazines across the globe, such as Vanity Fair, Marie Claire, Elle, and National Geographic Traveller. He has also worked with iconic brands such as L'Or脙漏al, Reebok, Aston Martin, Citroen and Selfridges. He lectures across the 91视频 as well as various universities and colleges worldwide.
For further information see 听辞谤听.
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