What is a personal statement?
Our definition
A personal statement is your opportunity to share your story and show how your skills and experiences make you a good match for your subject area.
It's your opportunity to tell us what inspires you, what you're interested in and why you want to study your chosen course at UAL.
Where to begin?
All applicants will need to answer 3 separate questions that UCAS has provided. The total character limit is 4,000 characters or less. The questions are:
1. Why do you want to study this course or subject?
2. How have your qualifications and studies helped you to prepare for this course or subject?
3. What else have you done to prepare outside of education, and why are these experiences useful?
These questions encourage you to reflect on your journey so far, as well as your future.
While the questions are separate, bridging the gap between the past, present and future is really important. It shows you’ve made an informed decision about your chosen course or subject area.
Find out more about what to include in each question at:
7 tips for your personal statement
- It's all about you. Your personal story is what makes you unique and stand out from the crowd. Think critically about using AI tools. Your writing should be your own work and an honest reflection of you.
- Make it relevant. Talk about examples and experiences that match your course criteria.
- What about extra-curricular activities? Do you do any volunteering or have any hobbies?
- Keep it clear and concise. Create a clear narrative and avoid long sentences and complex words.
- Watch out for errors. Ask someone else to read it and check for mistakes.
- Practice makes perfect. You may need to write a few drafts before you're happy.
- Read aloud. Before submitting your statement, read it aloud as a final check.
Advice from UAL staff and students
Our advice on how to prepare a portfolio, an important part of an application for many UAL courses.

How to submit your portfolio
Learn how to upload your portfolio to PebblePad, our online submission tool.

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